Embedded Frontend Leadership

Don't let your frontend hold you back.

We rescue struggling codebases, modernize aging architectures, and provide the frontend leadership to keep everything running. Based in Ghent, working across Belgium and Europe.

What We Do

We fix frontends.

We work with companies whose frontend has become a business risk. Tech debt slowing delivery, migrations that lost momentum, teams that need senior technical direction. Every engagement follows the same discipline: assess the real problem, design the path forward, execute without stopping the business.

Rescue & Recovery.

Your codebase grew faster than your team could maintain it. Performance is tanking, deploys are scary, and nobody wants to touch the legacy code. We get in, stabilize, and build a path forward.

Architecture & Modernization.

Greenfield setups, framework migrations, and stack decisions that scale. We design and execute modernization strategies that don't stop you from shipping.

Team Building & Leadership.

Need a frontend lead but can't wait six months to hire one? We embed as your fractional frontend lead, build Centers of Excellence, establish engineering standards, and grow your team from within.

Audits & Assessments.

A full technical assessment of your frontend: performance bottlenecks, accessibility gaps, architectural risks, and developer experience pain points. You get a prioritized roadmap, not a PDF that collects dust.

Track Record

We've been here before.

Every engagement starts with a mess and ends with a system. These are some of the teams and codebases we've turned around.

Modernization & Leadership

TVH Parts

A 1.2 billion revenue e-commerce platform where frontend complexity had become a barrier to growth. Reclaimed technical ownership from external partners, authored the modernization roadmap, and delivered results the organization had been unable to achieve for years.

Greenfield Architecture

Agfa Gevaert

A greenfield engagement to define the entire MES frontend practice from the ground up: architecture, component library, API-first workflows, CI/CD, and developer mentorship.

Rescue & Rebuild

Lynx Beleggen

A fintech trading platform that had outgrown its original frontend architecture. Led a full visual rebrand, then architected and built the next-generation frontend from scratch in Next.js with a newly recruited senior team.

Ready?

Let's find your way out.

Tell us what's broken. We'll figure out the path forward together.